Social Media and Digital Community Officer 社群經營與數位推廣專員

Job Description

The Social Media and Digital Community Officer will drive MSF Taiwan’s digital community engagement initiatives, transforming MSF’s global humanitarian medical actions into meaningful local conversations with audiences in Taiwan. This role manages MSF Taiwan’s social media platforms, builds engaged communities through compelling storytelling, and deepens public understanding of humanitarian issues. Working within the Communications Department and the Digital Engagement Hub, this role will play a key role in connecting Taiwan audiences with MSF’s medical humanitarian work.

Major Responsibilities

• Drive strategic social media initiatives that translate global MSF communications content into engaging local dialogues, tailored to the digital behaviours and trends of Taiwan’s social media landscape.
• Build and nurture an active digital community through thoughtful content curation, meaningful interactions, and timely engagement with followers across platforms, including Facebook, Instagram, LINE, and YouTube.
• Manage daily social media operations including content planning, community moderation, and response management, ensuring consistent and authentic voice across channels.
• Create engaging multimedia content that resonates with audiences in Taiwan, guiding freelancers/vendors on creative direction while handling some in-house filming and editing.
• Analyse social media and community engagement metrics and social listening insights to optimise digital content strategy and deepen community connections.
• Collaborate with other members in the Communications Department and Digital Engagement Hub to support the MSF Taiwan strategic objectives and MSF social mission.

Requirements

• Minimum 3 years of experience in social media management, with demonstrated experience in growing and engaging online communities
• Strong social media content production skills, with proven ability to adapt complex topics into engaging social media narratives.
• Ability to develop clear content briefs and coordinate effectively with external freelancers/vendors.
• Basic multimedia skills for social media content creation, including simple video/photo documentation and editing.
• Understanding of social media analytics and reporting, and ability to propose next step based on results.
• Ability to multitask, prioritise, and meet tight deadlines in a fast-paced environment. Skilled in cross-departmental communication and collaboration.
• Excellent Mandarin Chinese writing and communication skills; intermediate English level.
• Commitment to the social mission and values of Médecins Sans Frontières.

Nice to Have

• Experience in NGO communications, journalism, or issue-based advocacy
• Knowledge of social media advertising
• Experience in video content planning/storyboarding
• Background in public health, international affairs, or related fields

How to apply?

Please apply with a letter of motivation (in English) and full resume (in both English and Chinese) on our website. Applicants not invited for interview within 4 weeks may consider their applications unsuccessful. All information collected is solely for recruitment purposes and be treated in strict confidence.

At MSF, we are committed to an inclusive culture that encourages and supports the diverse voices of our employees. We welcome applications from individuals of all genders, ages, sexual orientations, nationalities, races, religions, beliefs, ability status, and all other diversity characteristics.

無國界醫生是一個獨立的國際醫療人道救援組織，致力為受武裝衝突、流行病與傳染病和天災影響，以及遭排拒於醫療體系以外的人群提供緊急醫療援助。無國界醫生只會基於人們的需要提供援助，不受種族、宗教、性別或政治因素左右。無國界醫生台北辦公室目前徵1位對無國界醫生的宗旨及國際人道事務有興趣的社群經營與數位推廣專員加入我們的團隊。

社群經營與數位推廣專員

社群經營與數位推廣專員將負責推動無國界醫生（台灣）的數位社群發展，將全球人道醫療行動轉化為在地化的深度對話。此職位負責管理無國界醫生（台灣）各社群媒體平台，透過有說服力的優質內容建立活躍社群，加深大眾對人道議題的認識。作為媒體推廣部門及數位工作小組的一員，此職位將擔任連結台灣民眾與無國界醫生人道醫療工作的重要角色。

主要工作內容：

• 策劃社群媒體方案，將全球醫療人道救援內容轉化為在地化的社群對話，切合台灣社群媒體使用習慣與趨勢。
• 透過用心規劃的內容、有意義的互動及即時回應，在Facebook、Instagram、LINE及YouTube等平台建立並維護活躍的數位社群。
• 管理日常社群媒體運作，包含內容規劃、社群互動管理及回應處理，確保各平台溝通基調一致且真誠。
• 製作與台灣受眾產生共鳴的多媒體內容，指導外部合作夥伴創意方向，同時執行基本的內部攝影及剪輯需求。
• 分析社群媒體及社群參與數據，運用社群洞察優化數位內容策略並深化社群連結。
• 與媒體推廣部門及數位工作小組其他成員緊密合作，共同實現無國界醫生（台灣）的策略目標及無國界醫生的社會使命。

資格：

• 具備3年以上社群媒體管理經驗，具備社群經營與網路社群互動的成功經驗。
• 具備優秀的社群內容製作能力，能將複雜議題轉化為吸引人的社群敘事。
• 能提供清楚的內容企劃需求並有效協調外部合作夥伴。
• 具備社群媒體內容製作所需的基礎多媒體技能，包含簡單的影音紀錄與剪輯。
• 了解社群媒體分析及報告，能根據數據提出改善方案。
• 具備多工能力，能在快節奏環境中妥善安排工作優先順序，具跨部門溝通協作能力。
• 優秀的中文寫作及溝通能力，具中等程度英文能力。
• 認同無國界醫生的使命與價值。

加分條件：

• 具NGO傳播、新聞媒體或倡議團體相關經驗
• 具社群媒體廣告投放經驗
• 具影音腳本規劃經驗
• 具公共衛生、國際事務或相關領域背景

如何申請：

請進入招募網頁填入相關資訊，並附上英文動機信、中、英文履歷、預期薪資與最早可到職日期等資料。如申請人於遞交申請表後四星期內未獲邀約見，即可視作其申請不成功。所有收集的資料僅作招募用途，並會嚴格保密。

無國界醫生致力於打造共融的工作文化環境，鼓勵並接納員工多元意見，我們歡迎所有性別、年齡、性向、國籍、種族、宗教信仰、能力及多元的人才加入團隊。