Digital Manager

Job Description

Digital Manager

This position is a strategic leader within the Digital Engagement Hub (DEH), responsible for leading MSF TW’s public-facing digital presence, digital transformation, driving impactful campaigns, optimising the marketing funnel, and ensuring a seamless user journey. By amplifying MSF’s reach, engagement, and supporter acquisition in Taiwan, this position plays a role in furthering MSF’s mission.

The position holds a dual reporting line to the Head of Communications and the Head of Fundraising, requiring close collaboration with cross-functional teams to achieve transversal and cohesive digital communications, engagement and conversion. The position will provide visionary guidance and supervision to a team of four DEH members from Communications Team and Fundraising Team respectively, comprised of Website Officer, Social Media and Multimedia Officer, Digital Marketing Officer, and Digital Advertising & Promotion Officer.

Major Responsibilities

• Lead and drive digital transformation, aligning digital strategies with MSF Taiwan’s strategic objectives to achieve MSF Taiwan’s set objectives and targets.
• Collaborate closely with the Head of Communications and the Head of Fundraising to align digital initiatives with broader organizational goals, ensuring impactful storytelling, optimized donor engagement, and measurable campaign outcomes.
• Oversee the creation and delivery of high-quality digital content, develop data-driven marketing campaigns, and identify innovative opportunities to enhance MSF Taiwan’s online presence and fundraising performance
• Provide strategic insights and thought leadership on digital trends, innovations, and emerging technologies to stay ahead in the digital landscape.
• Develop transversal projects to maximize the performance in generating donation income, bringing awareness and recruiting professional talents for TW Office and the organization.
• Lead the DEH Team by planning overall direction of the team’s work, providing insightful guidance and supporting the team members with consultation and advice.
• Participate discussions and working groups in the Movement proactively, share the knowledge learned from other MSF peers, and express opinions and ideas from MSFTW perspective.

Requirements

• 5+ years proven experience in digital communications, marketing, or digital media.
• Strong understanding and experiences of digital marketing strategies, user experience design, and the latest digital trends.
• Proficiency in utilising analytics tools and data-driven decision-making to optimise campaigns and measure ROI.
• Excellent project management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Experience with content management systems, CRM systems, and marketing automation platforms.
• Exceptional communication skills, both written and verbal, with the ability to convey complex digital concepts to non-technical stakeholders. Be flexible to work in teams and in transversal groups.
• Strong leadership and team management capabilities, fostering a collaborative and innovative work environment.
• Fluent in Chinese and English.
• Previous experience in a non-profit organisation is a plus.
• Ready to be hands-on when necessary.

How to apply?

Please apply with a letter of motivation (in English) and full resume (in both English and Chinese) with the expected salary and date of earliest availability on our website. Applicants not invited for interview within 4 weeks may consider their applications unsuccessful. All information collected is solely for recruitment purpose and be treated in strict confidence.

At MSF, we are committed to an inclusive culture that encourages and supports the diverse voices of our employees. We welcome applications from individuals of all genders, ages, sexual orientations, nationalities, races, religions, beliefs, ability status, and all other diversity characteristics.

We welcome you to join our team. All personal information (photos, education and work experiences, letter of motivation etc.) received will be used solely for recruitment purpose. Your personal data will be strictly protected, please refer to our Privacy and Individual Data Protection Policy.

無國界醫生是一個獨立的國際醫療人道救援組織，致力為受武裝衝突、流行病與傳染病和天災影響，以及遭排拒於醫療體系以外的人群提供緊急醫療援助。無國界醫生只會基於人們的需要提供援助，不受種族、宗教、性別或政治因素左右。無國界醫生台北辦公室目前徵1位對無國界醫生的宗旨及國際人道事務有興趣的數位經理加入我們的團隊。

數位經理

此職位負責數位團隊（Digital Engagement Hub，DEH）的整體策略規劃，負責主導數位轉型、規劃重點活動、優化數位行銷漏斗，並確保順暢的使用者流程。透過拓展無國界醫生在台灣的觸及率、提高與公眾的互動、以及提升大眾的支持，此職位在推動無國界醫生的使命方面扮演著重要角色。

此職位有兩位直屬主管：媒體推廣協理以及募款協理，職位人選需要與不同部門同仁緊密合作，以協調並達成跨部門的數位溝通、互動和轉化。職位人選須管理並指導來自推廣及公關（Communications）及募款（Fundraising）部門的四位數位團隊成員：網站管理專員、數位行銷專員、數位廣告行銷專員、社群及多媒體推廣專員。

主要工作內容：

• 負責推動公司的數位轉型，確保數位團隊的策略與無國界醫生（台灣）的整體目標一致，並達成辦公室的設定目標。
• 與媒體推廣協理及籌募部門協理密切合作，確保數位活動與整體組織目標保持一致，並達到具有影響力之故事傳播、最佳化之捐款人互動以及可衡量的活動成果。
• 監督高品質數位內容的創作與發佈，制定以數據為導向的行銷活動，並發掘創新機會，以提升無國界醫生台灣於線上之能見度及募款成效。
• 依據最新數位趨勢及創新科技分享相關知識、並提出可執行的計畫，確保無國界醫生（台灣）在數位科技方面保持領先。
• 主導跨部門專案，目的在增加捐款收入、提高公眾對無國界醫生的認識、以及為無國界醫生（台灣）及組織吸引到優秀的專業人才。
• 管理數位團隊、規劃團隊的整體工作方向、指導團隊成員如何達成工作目標、以及管理團隊成員的工作表現。
• 積極參與組織中的討論會議和工作小組，包括在會議中以無國界醫生（台灣）的角度表達意見想法，以及將從其他組織同仁身上習得的知識，分享給台灣辦公室的同事。

資格：

• 五年以上數位傳播媒體或行銷的實際工作經驗。
• 對於數位行銷策略、使用者體驗設計、及最新的數位趨勢有清楚認識且有相關工作經驗。
• 熟練運用分析工具和數據驅動的決策流程，優化活動並評量ROI。
• 優秀的專案管理能力，能夠同時管理多個專案，並在截止日期前完成專案。
• 具備內容管理及客戶關係管理系統，及行銷自動化平台的工作經驗。
• 優越的書面及口語溝通能力，能夠跟非數位科技相關人員說明複雜的數位概念。能夠與團隊及跨部門同仁靈活合作。
• 優秀的領導和團隊管理能力，提升團隊創新合作的工作氛圍。
• 流利的中英文。
• 曾在非營利機構工作者優先考慮。
• 必要時能實際執行團隊需完成的工作事項。

如何申請：

請進入招募網頁填入相關資訊，並附上英文動機信、中、英文履歷、預期薪資與最早可到職日期等資料。如申請人於遞交申請表後四星期內未獲邀約見，即可視作其申請不成功。所有收集的資料僅作招募用途，並會嚴格保密。

無國界醫生致力於打造共融的工作文化環境，鼓勵並接納員工多元意見，我們歡迎所有性別、年齡、性向、國籍、種族、宗教信仰、能力及多元的人才加入團隊。